The SLEEPY HOLLOW, 1998 Kickstarter hit its closing date last Thursday. And we funded! So now, this thing is going to become a reality.

At the moment we closed, the number was amusingly appropriate.

As Megan likes to say: “The hard part is done. Now we get to do the fun part.”

The hard part, of course, is all the self-promo. Posting again and again and again. We slogged through it, and if you’re still reading, I think you for your patience and support. It feels like this is the only thing I’ve been posting about for the last several months. And yet…

I’m reminded about the importance of just sticking around. We’re all overwhelmed. We’re all juggling a million different inputs during the day and there’s just so much clutter. Often, I see something online and think, “Oh, I should check that out.” But when I finally get around to it, it’s too late.

To this day, I’m still convinced one of the reasons Lizzie Bennet Diaries was successful was the show ran for an entire year. People had time to find us. Or to forget about us, then come back to discover we were still there.

So much of promo and marketing is about create a (false) sense of urgency. But the last thing most of us need right now is more urgency. Kickstarter seems to have figured this out, which is why they recently added a feature called Late Pledges, which allows people to back the project even after the closing date.

​Late Pledges are turned on for our campaign. Already, several folks have taken advantage of it. Which is why if you look at the page now, we no longer have that devilish number.

Interestingly, the Kickstarter setup allows you to set different prices for Late Pledges, and the default was something like a 10% increase. We kept all the price levels the same; increasing them felt like it would penalize late pledgers. Heck, even the name “Late Pledges” could use some workshopping. We want you to feel excited at getting the opportunity, not called out for being “late.”

So, if you’ve been waiting to back the project, or if it slipped your mind because your to-do list has eighty million things on it, you still have the chance. We’ll probably turn Late Pledges off at some point, since we need to no just how many sets of letters we need to print. But that’s a decision for later.

Right now, our own to-do list has eighty million things on it, which is why we’re decamping for a two-day Stamp Act retreat in the desert, to plan out all the next steps: script revisions, final designs, layout, printing, production, shipping, fulfillment, etc. etc.

When we get back, then the fun really begins.